I brought twelve new products to market and redesigned the original six.
My day to day involved sketching, prototyping, developing, packaging, and photography for all products.
I redesigned the logo, defined the company voice, built the brand book, and designed the new website.
Shop the designs here.
I created thirteen new products and redesigned the original seven.
Responsibilities included hardgoods, softgoods, retail experience, and trade show booths.
Redesigned the logo, introduced Product to Project, and built the brand book which is still in effect today.
Idea submissions for YETI.